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Proposal Writing Certification Course
Introduction
Proposal Writing Course Overview (2:43)
Proposal Writing Capstone (1:14)
1st Section
What is a Proposal? (10:16)
What Works (2:53)
Patient Process (7:10)
Understanding Persuasion (1:46)
The Structure of Persuasion (18:22)
How to Develop a Client Centered Message (22:25)
Customer Need (6:18)
Secrets of Customer Behavior (14:32)
Quiz 1
2nd Section
Creating a Compelling Value Proposition (14:38)
The Cicero Principle (6:14)
Adjusting for Personality Type (10:46)
Level of Expertise (11:48)
Decision Maker Role and Values (5:42)
Value of Transparency (7:04)
How to Write Proposals with Clarity (20:32)
Brainstorming and Outlining (7:39)
Letter Proposals (8:43)
Tips for Writing Winning Letter Proposals (4:27)
Quiz 2
3rd Section
The Structure and Key Elements of Formal Proposals (8:27)
Writing the Business Case (9:41)
Recommending and Substantiating Your Solution (7:20)
Persuasive Answers to RFP Questions (11:05)
Presenting Evidence and Proving Your Points (9:47)
Gathering and Tailoring Reusable Content (3:00)
Qualifying the Opportunity (7:52)
Proposal Development Process (13:04)
Quiz 3
4th Section
Scope and Purpose (4:40)
Purpose Statement Homework
Gathering Information (3:48)
Gather Information Homework
Understanding Grammar (3:16)
Verbs (1:43)
Adjectives (1:28)
Adverbs (1:24)
Prepositions (1:16)
Conjunctions and Transitions (1:35)
Commas (3:22)
Semi-colons (2:56)
Em-Dashes and Parentheses (2:00)
Common Word Mistakes (2:59)
Sentence Structure and Design Part #1 (5:07)
Sentence Structure and Design Homework #1
Sentence Structure and Design Part #2 (4:48)
Sentence Structure and Design Homework #2
Sentence Structure and Design Part #3 (1:24)
Sentence Structure and Design Homework #3
Document Structure and Design (3:40)
Document Layout (1:27)
Graphs and Charts (3:38)
Tables (2:39)
Tables Homework
Quiz 4
5th Section
Post Writing Organization (1:41)
Revise Content (3:07)
Revise Content Homework
Repeat Key Words (1:57)
Repeat Key Words Homework
Begin with the Point (2:14)
Begin with the Key Point Homework
Transition Words (2:35)
Transition Words Homework
Vertical Lists (3:20)
Vertical Lists Homework
Understanding Illustrations (7:26)
Formatting Tips (5:12)
Quiz 5
6th Section
Editing and Proofreading (6:38)
Concrete Words Homework
Active Voice (6:14)
Active Voice Homework
Simplify Tense (1:21)
Simplify Tense Homework
Avoid Subjunctive Mood (3:19)
Avoid Subjunctive Mood Homework
Identify and Replace Ambiguity (5:01)
Identify and Replace Ambiguity Homework
Ensure Modifier Replacement (3:01)
Ensure Modifier Replacement Homework
Edit for Economy Part #1 (1:42)
Edit for Economy Part #2 (2:40)
Edit for Economy Parts #1 and #2 Homework
Edit for Economy Part #3 (2:56)
Edit for Economy Part #3 Homework
Wordiness (1:56)
Editing for Readability (2:00)
Edit for Readability Homework
Overall Editing Homework
Quiz 6
7th Section
The Packaging is Part of the Product (9:39)
Presenting Your Proposal (7:31)
Rehearsing and Delivery (7:52)
Tracking Your Success (6:11)
Creating a Proposal Center of Excellence (21:14)
Quiz 7
Congrats (1:18)
Proposal Writer Certification Exam
Certification Exam
Decision Maker Role and Values
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